Friends of White

This is an interesting website built to promote Orbit Whitening chewing gum. It's an exceptionally well made website that let's itself down a bit with long loading times. It's a very dreamlike experience with this strange all dressed in white perfect cast of actors talking you through the aspects of the website. The seamless animation and clean graphics make it although very uninformative a really notable website. This is something that's taken not only money, but a very professional design team to create.

I love that there's these strange animations going on around the stage, things that offer nothing informative but help to build a very ambient set. These animations are loaded after everything else has loaded, or as best I can tell, which is helpful as the quality of the imagery used, the audio used and the video used is very high so the load times for every new section of the page is large. If these were included and not streamed in after it just wouldn't be worth sticking with.

There's not lot's to do on this website but what there is to do is both scary and very high quality design. This is a prime example. Clicking on the "Join the Sing-a-long" takes you too a camp with our clean white friends singing the Orbit White song.

Takes a while to load mind. The audio can even be downloaded after for use as a ring tone on your mobile. Not sure if it's the sort of thing anyone would download, but by the fact it's there it kind of adds to the odd theme of the website and it's content.

The song even has a sing along karaoke!