Body By Milk

bodybymilk.com

What an advert for simply milk. This is a large advert that could be quite misunderstood to be a fully fledge website. This website is aimed at kids and teens and attempts to encourage them to drink milk with some good old fashioned and blatant whoring out of teen idols with milky mustaches. I can't say I like this website what so ever, while thumbing through it you just get the overwhelming sense of sly intent. The advert has all the hall marks of a McDonalds advert with it's 'funky' and 'cool' layout and cheesy music. This advert has nothing to offer on a content front other than it's impressive construction. However impressive it is the overpowering smell of corporate misunderstanding of youth interest put me off actually venturing too deep inside and even though I did to more extent than I would have usually for the sake of research I found little to keep me there.

When it comes to these large and very interactive adverts it almost always pays to just be simple and direct in my opinion. Very often as soon as anyone realises that it's no more than a cruel attempt at peddling an idea at you using bright colours and flashy images you'll immediately try and look for faults unless the subject matter is already a subject of interest to you. In this case, being it milk, I don't think many will stick around just to listen to the lyrics of one of the worst bands I've come across.