8.1.08

BMW Transact

I love the clear design and simple layout of this website. Ever increasingly I've come to realise less is more. With all this web 2.0 interactivity and design I really feel the website's that speak to me the most are those which don't try to bombard me with choices.

On a different note I found the loading times of this website very annoying. Everything was a quick simple flash website with little to load but the main content, which were high res videos. Videos that, for their size, needn't be quite so high res.

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